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Farfetch Exclusive

‘Back to Biba’ VJ Mix by DJ Cheeba


In celebration of our exclusive Biba archive collection, audio visual artist DJ Cheeba has created a 15 minute VJ set inspired by the Biba brand and its prominent place in swinging 60's London.

The piece combines music from the era, mixed to archive film footage of Biba and the culture that surrounded the brand, its founder Barbara Hulanicki, scenes from London and the infamous Carnaby Street at that time. It’s a multi-media playlist to get you in the mood for Biba's 50th Anniversary, and an opportunity for those who experienced it first hand, as well as new fans to take a nostalgic trip ‘Back to Biba’.

DJ Cheeba is hailed as one of the most progressive audio visual artists around today, having produced a catalogue of highly acclaimed audio mix-tapes and groundbreaking video projects that have gone viral worldwide and topped iTunes download charts. Cheeba also regularly tours some of the most prestigious venues and festivals globally with his technically advanced video shows, and is known for his cut and paste style of turntablism. Audiences can expect a high paced trip through styles made to make you dance, think and smile.

On his ‘Back to Biba’ set for Farfetch, he says: ‘London in the 1960's was a pivotal time for music, culture and fashion and I've tried to encapsulate all of this into the mix. The project progresses with many reference points crossing the audio and visual samples with various artists and an edit style inspired by the movie 'Woodstock', which will hopefully reach a fresh audience in 2014.’

Cheeba is more than a DJ, he’s an audio visual experience not to be missed! So click the play button and enjoy this exclusive music and fashion collaboration.

Words by Ashlie Dixon

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