The city serves as a catalyst for a fall/winter campaign that celebrates individual style, powered by FARFETCH's unmatched selection.

- The campaign connects everyday style and real individuals with the season's best pieces and key trends, brought to life through their style and energy. 

- With the city as their backdrop, a new cast of tastemakers brings individuality to some of the season's biggest trends.

- Amplification of the FW25 campaign will run globally across social media, including Instagram and TikTok, with behind-the-scenes content offering a chance to find out more about the cast and their style.

LONDON, UK. 28 Aug Sep, 2025 - FARFETCH, the global destination for luxury, unveils its new Fall/Winter 2025 (FW25) campaign, highlighted by a new cast of models and creatives. 

The campaign features a dynamic group of talent, with a cast including models Maya Stepper, Julez Smith, Youssef Rocha and Liu Bing Bing.

Set in the city, the campaign showcases key pieces and trends for the new season — luxe textures, earth tones, power dressing and relaxed tailoring — from brands including Miu Miu, Valentino Garavani, Dolce&Gabbana and Ferragamo, and new labels such as NN07 and Reese Cooper. 

The campaign cements FARFETCH as the destination for global luxury, highlighted by a diverse cast of tastemakers. Seen it? Love it? Want it? Need it? Farfetch it. 

The FW25 will be available on www.farfetch.com 

ABOUT FARFETCH

FARFETCH is the global marketplace for the luxury fashion industry. FARFETCH connects customers in over 190 countries and territories with items from more than 50 countries and the world’s best brands, boutiques and department stores, delivering a truly unique shopping experience and access to the most extensive selection of luxury on a global marketplace.

For further information, please contact:

press@farfetch.com