What? Why? What else? Which labels? When?
Farfetch.com, a one-stop designer-fashion shopping experience, that will provide a fresh alternative to large, soul-less department and chain stores (as each offers pretty much the same as the next). Savvy fashion customers are increasingly looking for updated, creative ways to shop. Shoppers now demand more designer brand choice than it is possible to achieve in a small boutique, but they still want to maintain the personal relationship, advised guidance to aid their shopping, and the informed buying techniques that have been lost at big fashion stores and now only exist at independent boutiques. Farfetch.com will offer unique and hard-to-find fashion exclusives; and the chance to stumble upon something so new you probably haven’t heard of it yet? In some cases, so brand spanking new you couldn’t possibly have heard. Farfetch.com will achieve this through the comprehensive and original shopping concept we will offer our customers. There are too many designer-fashion brands to speak of here, but names such as Azzedine Alaïa, Viktor & Rolf and Bernhard Willhelm should whet your appetite for now. And there will be a constant stream of exciting, new fashion labels appearing as regularly as they are themselves, developed. You’ll have to wait until Autumn 2008. We don’t want to spoil it for you by saying anymore - for now - but we can keep you updated?