Guided by Executive Creative Director Stuart Vevers’ vision of authenticity, individuality and effortless New York style, Coach is reimagining luxury for today — while staying true to the brand’s legacy of quality and craftsmanship. Always inspired by a free-spirited, All-American attitude, the brand is loved for varsity jackets, cross body bags and luxe shearling coats — all with a Coach perspective. “The French have chic,” Vevers says. “Americans have cool.”