Named after the fictional town from the founder’s favourite novel, One Hundred Years of Solitude, Macondo is a unique concept store perched in Italy’s historic Verona. The boutique is home to a collection of luxury menswear and womenswear, translating the owner’s personal vision of fashion through a carefully-curated selection of established and emerging designers. They pride themselves on picking the ‘must-have’ pieces from each season, constantly throwing new edgy labels into the mix. Exploring the future of luxury retail, Macondo strives to provide their customers with a rich and emotional shopping experience within a sophisticated, inviting space.