WORDS BY AMELIA BELL
For sneaker fans, there’s no thrill quite like the news of an exclusive release and our latest drop won’t disappoint. From Nike’s self-lacing sneakers to the inaugural adidas x Yeezy 750 boost OG’s, we’ve just got hold of some of the rarest trainers ever made. Stay calm…
When Nike teamed up with streetwear king Virgil Abloh to release ‘The Ten’ - a limited collection of re-imagined archival classics - it was always going to be big. "These ten shoes have broken barriers in performance and style,’’ says the Off-White designer. ‘’To me, they are on the same level as a sculpture of David or the Mona Lisa.’’ The resulting works of art feature exposed foam, stitched on ‘Swooshes’ and the signature red zip tie.
Ironically, when artist KAWS (aka Brian Donnelly) was commissioned by Jordan to create a new sneaker canvas, he had intended them to be low-key and functional. An unlikely thought considering that these iconic, impossible-to-find sneakers are anything but understated. The details that solidify their cult status? KAWS etched hand graphics, a glow in the dark sole and the epic shoe box - almost as impressive as the shoe itself.
From the Back to the Future Nike Mags to The HyperAdapt 1.0’s, Nike’s breakthrough leap in self-lacing innovation will go down in sneaker history. How does it all work? "Adaptive lacing" technology is activated by a heel sensor that automatically tightens the laces and adjusts to the contours of your foot - the footwear of the future has arrived.
Beyond the surface of Pharrell William’s eye-catching design for adidas lies an important message. Working with the MHA Nation in North Dakota, the rapper-producer’s 5-piece shoe collection, ‘Hu’, explores humanity in a bid to celebrate diversity around the world.
The adidas x Yeezy 750 boost OG was the first design of Kanye West’s long-standing partnership with German sportswear behemoth, adidas. The rapper/designer was spotted wearing said sneakers at the Grammy’s back in 2015, just before they were released over NBA All-Star Weekend in New York. And so it all began…
The second, but no less explosive release of the adidas x Yeezy collab, sent shockwaves through the sneaker world. What makes the adidas x Yeezy Boost 350 Turtle Dove so special? The easy slip-on style, low-top shape and sock-like feel are - according to many a highbrow sneaker fan - the epitome of design perfection.