WORDS BY LUCY HARDY
Ever since Carrie Bradshaw uttered the words ‘I lost my Choo’ as she ran for the Staten Island ferry on Sex and the City back in 2000, Jimmy Choo not only became famous for its shoes, it became synonymous with them. Loved by everyone from Princess Diana to Off-White’s Virgil Abloh (who collaborated with the brand back in 2017) Jimmy Choo shoes are icons that have stood the test of time.
With everything from sky-high stilettos to trainers, there’s lots of Choos to choose from. Let us walk you through some of the brand’s signature styles.
Sling it back with Fetto
Icons make icons. "The light-bulb moment was when Princess Diana first stepped on to the red carpet wearing our shoes in 1997”, says Sandra Choi, Jimmy Choo’s niece and current Creative Director. The image of Princess Di emerging from her car in a powder blue mini dress with matching Jimmy Choo slingbacks was shared around the world; establishing the brand as the height of glamour and cementing its shoes in the hearts, minds and on the wishlists of women everywhere. Bring it back to the ‘90s with the signature star-studded Fetto slingback pumps.
We Love Choo
A love affair built to last. If you invest in just one pair of Jimmy Choos, make it the Love. Released only a few years ago, this pointy pump may be a new edition to the JC family, but it’s been a whirlwind romance and the style has quickly become a best-seller. The combination of a dramatic pointy toe, high-cut design and skinny stiletto heel offers leg-lengthening superpowers and instantly sculpted calves (without requiring hours on the stair master). Oh, how we love the Love.
If the Choo fits, wear the Romy
Jimmy Choo heels are known for bringing all the glitz and glamour and these super-sparkly Romy stilettos are giving us strong fairytale vibes. Part of the brand’s 24:7 collection, the Romy is a red-carpet mainstay, a wedding shoe favourite and all-round party classic. Have your Cinderella moment in this ombré glitter heel — minus the midnight curfew, of course.
Bing the Sparkle
Bing Bing, bling bling. Special occasions call for Jimmy Choo’s sparkliest shoes. The label is renowned for its glamourous heels decked out with crystal embellishment, glitter, OTT feathers and much more. Jazz up any party look with the crystal-strap Bing mules.
It’s written all over Choo. No collection of iconic Jimmy Choo shoes would be complete without a pair of boots: enter the Minori making its debut with the label’s new ‘JC’ monogram. Whether you’re going shopping Sex and the City style or heading out-out, these sleek leather boots work for all occasions. Finish the look with a double helping of logo mania and match with a Varenne monogram bag.
Walking on Diamonds
When Rihanna sung “shine bright like a diamond” she may as well have been talking about this Jimmy Choo sneaker. The brand may be famous for its towering stilettos, but with the increasing social acceptability of wearing sneakers to even the dressiest of events, Jimmy Choo has moved with the times demonstrating its strength in athleisure. The Diamond fuses the comfort and practicality of a sneaker with all the glamour of a Jimmy Choo shoe. All you need to decide is whether you’re team gold or team silver. Why not be both?