By shopping Positively Conscious products, you’re supporting pioneering brands that have made sustainable values part of their identity. Read on to find out more about the sustainability benchmarks for our Positively Conscious label and our partnership with Good On You.


Our conscious criteria

In order to be awarded our Positively Conscious label, a product must meet one or more of the below sustainability criteria. If a product isn’t labeled as Positively Conscious, that means it doesn’t meet these standards – they’re deliberately high, so not all of our pieces will be eligible. If a brand does not qualify, some of its individual products may still be able to.


Eco-friendly materials and processes

A product for which the main material is made with 50% or more eco-friendly or certified materials (e.g. organic, recycled and upcycled fabrics or materials recognized as meeting independent standards, such as linen, lyocell and ramie); or a product that has been created with a certified production process (e.g. Fairtrade, Fairmined, Climate Neutral or Forest Stewardship Council).



A product that is pre-owned or vintage, reducing the demand for new resources and keeping products out of landfill. Find our curation of pre-loved designer bags, clothes and accessories here.


Rated by Good On You

A product comes from a brand that scores well on ethical ratings agency Good On You. Large brands need to score a minimum of four out of five to qualify as Positively Conscious, while small brands must score three out of five. Find out more about the Good On You rating system below.


Farfetch works with Good On You, the world’s leading source for fashion brand sustainability ratings, to give you the power to make informed decisions about the clothes you buy. The Good On You system assesses a brand’s policies and practices in the three key areas below and provides a rating on a five-point scale. The ratings are based on publicly available information including industry standards, certifications and a brand’s own reporting.


Discover our selection of emerging and established brands who are embracing sustainability below.

Never miss a thing

Sign up for promotions, tailored new arrivals, stock updates and more – straight to your inbox

Get updates by

By signing up, you consent to receiving marketing by email and/or SMS and acknowledge you have read our Privacy Policy. Unsubscribe anytime at the bottom of our emails or by replying STOP to any of our SMS.

8690415 7565620 5899518 6264704 7955324 seotmstmp deskdev