THE GREAT.

Launched by Emily Current and Meritt Elliott (yes, that Current/Elliot), THE GREAT. reaches for an entirely different kind of California cool. Akin to the American classics only found in vintage stores, collections are authentic, optimistic and a little whimsical. Bringing sun-washed, tomboyish West Coast nostalgia to the premium denim movement, discover THE GREAT. jeans. Look out for lounge-worthy sweatshirts and tiered floral dresses too.

Recommendations

1 of 12

ASICS GEL-Kayano 14 sneakers

ASICS

GEL-Kayano 14 sneakers

£138

2 of 12

New Balance 9060 sneakers

New Balance

9060 sneakers

£147

£82

-40%

3 of 12

ASICS Gel-Kayano sneakers

New Season

ASICS

Gel-Kayano sneakers

£133

4 of 12

ASICS Gel-Kayano 14 sneakers

ASICS

Gel-Kayano 14 sneakers

£186

£144

-20%

Get it for

5 of 12

ASICS Gel-Kayano 14 sneakers

ASICS

Gel-Kayano 14 sneakers

£135

6 of 12

ASICS Gel-Kayano 14 sneakers

ASICS

Gel-Kayano 14 sneakers

£119

7 of 12

GANNI graphic-print sweatshirt

GANNI

graphic-print sweatshirt

£270

£135

-50%

8 of 12

Ancient Greek Sandals Eleftheria braided leather sandals

Ancient Greek Sandals

Eleftheria braided leather sandals

£170

9 of 12

PUMA H-Street Ballet sneakers

PUMA

H-Street Ballet sneakers

£57

10 of 12

ANINE BING

logo sweater

£180

£126

-30%

Get it for

11 of 12

ANINE BING

logo-print T-shirt

£110

£66

-40%

12 of 12

adidas Samba Jane low-top sneakers

adidas

Samba Jane low-top sneakers

£71

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