THE GREAT.

Launched by Emily Current and Meritt Elliott (yes, that Current/Elliot), THE GREAT. reaches for an entirely different kind of California cool. Akin to the American classics only found in vintage stores, collections are authentic, optimistic and a little whimsical. Bringing sun-washed, tomboyish West Coast nostalgia to the premium denim movement, discover THE GREAT. jeans. Look out for lounge-worthy sweatshirts and tiered floral dresses too.

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