The brand vision was clear from the start - Anine Bing, founder and Creative Director wanted to focus on statement pieces and luxurious basics without chasing trends or fads. Bing saw an opportunity to challenge the fashion industry by stepping away from traditional seasons, choosing instead to launch new pieces every week. This way there is always something new and updated for the customer to covet and invest in.
Emilie funnel neck sweater£215
Gemma slip dress£225
Leandra military jacket£270
Leigh ripped boyfriend jeans£170
side stripe high waisted jeans£225
classic biker jacket£905