Having honed her craft as a design assistant at some of the most revered fashion houses, Johanna Parv established her namesake brand after becoming inspired by the ‘professional women who cycle the city's bustling streets’. Combining performance wear with sophisticated minimalism, the label’s expertly-constructed clothing is a delicate balance of function and elegance. Expect asymmetric tops and skirts with strategically-placed ventilation slits and find practical tote bags too.
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