When Pierre Balmain opened his Parisian couture house in 1945, a flurry of elegant pieces paved the way for ‘New French Style’. Today, Olivier Rousteing combines archival inspiration with elements of streetwear across Balmain clothing. T-shirts are covered in gold-tone logo prints, alongside ribbed-detail jeans and monogram sweatshirts. Look out for signature double-breasted detailing across Balmain jackets.
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