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Tag Heuer Fine Watches for Men

From patenting the first chronograph in 1882 to creating the first Swiss-made Connected smart watch, TAG Heuer has been challenging traditions and setting major horology milestones since its launch in 1860. Today, the brand is inextricably linked with the world of sports, with F1 drivers, cyclists and footballers as ambassadors. Whilst the Carrera and Monaco continue to be its most iconic timepieces, each addition appeals to a new audience.

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  • Bell & Ross are known for drawing inspiration from their military heritage, paying tribute to timepieces used on land, at sea or in the air. Hand-crafted in La-Chaux-de-Fonds, their BR 03-94 collection references WW2 cockpit board instruments with square cases and a high level of precision. The BR 03-94 Black ...
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  • Known for their aviation-influenced aesthetic and streamlined designs, Bell & Ross craft immaculate timepieces that ensure faultless quality. The BR 03-94 Desert Type Ceramic 42mm was designed to meet specifications of air forces in warm countries, with a sand palette and square silhouette inspired by cockpit ...
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  • Limited to 250 pieces, the exclusive BR-X1 R.S. 18 45mm was inspired by Bell & Ross’ partnership with the Renault Sport Formula One team. Taking cues from their single-seater race cars, this timepiece features a sleek micro-blasted titanium case, yellow rubber pushers modelled after shifter-rocker paddles and ...
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  • Niche Swiss watch manufacturer Cyrus sees itself as a non-conventional firm. With a distinctive style and number of patented functions, the brand is committed to proving that fine watchmaking can be innovative by getting off the beaten track, without compromising quality in the slightest. Limited to 50 pieces, the ...
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