Eudon is a Korean designer who lives and works in London. Originally trained in Seoul, Eudon attended the Royal College of Art to complete his MA in Womenswear, his final collection being sold to Dover Street Market. He has worked as senior designer for brands including All Saints and Twenty 8 Twelve before leaving in 2009 to launch his own label. This previous experience with both women’s and menswear enables Eudon to harness the best of both, utilising masculine cuts to dress the female form. The Eudon Choi look is understated, modern and meticulously constructed.