Sian Jones was raised in Copenhagen and moved to London at nineteen. She built a career in public relations in house for Giuseppe Zanotti Design and Dior. Sian decided to embark on a specialist swimwear course at Central Saint Martins. In 2014 her swimwear line was born, championing bright prints and slim harness styles. With a focus on creating pieces for every type of body and naming them after inspirational women; the swimwear was an instant fashion cult favourite. Each line has been carefully developed and produced with care in Italy. Popular pieces include the Tilde bikini and her namesake Sian swimsuit. The SS17 line can be purchased exclusively with Farfetch.