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IRO

IRO is a fashion label that takes direct inspiration from women who want to experiment with their style. The label was founded by former music producers Laurent and Arik Bitton, who have aimed to capture an effortless New York sensibility through their effortless range which incorporates touches of French sophistication. The women's IRO edit at Farfetch reinvents traditional shapes with modern approaches that reflect this founding vision. Expect textured fabrics and a rich, understated colour palette.

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