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Offering modern and meaningful luxury jewellery, The Alkemistry is a magical retail experience. The store takes its name from alchemy, the process of turning metal into gold, and its interiors are cleverly chosen to create a transformative feel, too - whimsical waves pattern the walls, gold lighting creates a dreamy atmosphere and foliage brings you back to earth. Located on Floral Street in London's vibrant Covent Garden, the boutique is surrounded by an abundance of shopping and dining destinations.

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