From store interiors that operate like a physical meme to haute couture that’s inspired by all things commonplace, Balenciaga rewrites the rules of fashion. This doesn’t stop with knitwear, where distressed and oversized hoodies sit alongside Allover Logo sweaters. Graphics are Demna’s creative take on recognizable slogans, from Paris, Pride and Fortnite sweatshirts to the BB Monogram cardigan that’s vintage-inspired.
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