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Positively Farfetch is our mission to become the global platform for good in luxury fashion – empowering everyone we work with to think, act and choose positively. We want to inspire you to make positive choices that consider the impact on the environment, society and animal welfare. To do so, we not only champion the brands that embrace sustainability, but we also offer services, like Farfetch Second Life, to help reduce waste and extend the life of your favourite pieces. Find out more about our mission here.
Positively Conscious is how we identify which products have been created with sustainability in mind. The Conscious Edits for Women, Men and Kids, the Positively Conscious labels and information within 'The Details' product descriptions, and the Positively Conscious filter, are all there to help you make informed decisions about your purchases.
How do we select brands and products to be labelled Positively Conscious?
We’ve teamed up with Good On You, an independent agency that rates the sustainability of brands across three areas: environment, social and animal welfare. Large brands need to score a minimum of four out of five on Good On You’s rating system to qualify as Positively Conscious; small brands three out of five.
If a brand does not qualify, some of its individual products may still be able to, if they pass the following criteria:
First, if more than 50% of the product is made from eco-friendly materials. In line with Good On You, the materials we count as eco-friendly are either organic (including cotton, linen, hemp, silk, wool), recycled (including polyester, wool, cotton, leather, nylon, paper, polyamide), or recognised as meeting independent standards such as linen, tencel and ramie.
Second, if the product is certified by reputable organisations or initiatives such as Fairtrade, Fairmined, Climate Neutral or Forest Stewardship Council.
Last, if the product is pre-owned. Extending the useful life of these pieces means everybody wins, the planet included. Shop our edit of pre-owned pieces here.
Who is Good On You?
Good On You is the world’s leading source for fashion brand sustainability ratings. Its rating system considers each brand’s policies and practices on the treatment of workers, animal welfare and the use of resources, such as energy, water and chemicals. The ratings are based on publicly available information including industry standards, certifications and a brand’s own reporting. Find out more about Good on You here.
What is Farfetch Second Life?
Farfetch Second Life is a new service that enables you to sell your designer handbags, giving them a second life in exchange for credit to fund future purchases on Farfetch. We're currently trialling it in selected countries and hope to include more regions and product categories soon. Watch this space – it's all part of our Positively Farfetch mission.
What about packaging and transportation?
We've adopted lighter packaging that is fully Forest Stewardship Council certified (the gold-standard in sustainable forestry). It's made from cardboard and can be easily recycled. When you're ready to place your order, we'll find the Farfetch partner closest to you. This not only reduces the carbon footprint of your order, but also means you'll get it quicker.
What does it mean if a product isn’t labelled Positively Conscious?
This just means that it doesn’t meet our Positively Farfetch standards – they’re deliberately high, so not all our pieces will be assigned this label.
How can I get involved?
We’re always on the lookout for brands who think positively and have the same mission as us to achieve more sustainable luxury fashion. If there’s a brand we may have missed, we want to hear about them! Get in touch today.
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