how toThursday, June 10, 2021

On the Radar: What's Happening During SS19 Fashion Month

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WORDS BY AMELIA BELL

 

Who could have predicted the Queen would grace the front row of Richard Quinn’s AW18 runway? Or that Burberry would have draped Cara Delevingne in a rainbow-hued cape. Not forgetting the breakthroughs - Quinn, Marine Serre and Eckhaus Latta - who, almost overnight, became the talk of the industry. The SS19 shows kick off on 6th September, and the stakes are higher than ever. With new creative directors, new visions, anniversaries in need of celebration and heaps of movers, shakers and surprises  –  it’s going to be a big deal. Here’s what we’re most excited to see. 

Burberry

Revered for his radical approach and subversive collections, Riccardo Tisci - former creative director of Givenchy - is now making his mark on Burberry, one of Britain’s most iconic houses. Change is already underway: there’s the shiny new logo, a Vivienne Westwood capsule collection coming in December, plus reports of exclusive drops, all to be revealed. The biggest hype, however, was Tisci’s SS19 teaser of the 'B Classic' collection – a glimpse of the edit he’s curated in celebration of Burberry’s greatest icons. Needless to say, we’re on tenterhooks to see what Tisci does next. 

Ralph Lauren

Last season, the illustrious Ralph Lauren hosted a chauffeured visit to New York’s Bedford, where guests played witness to the new collection amidst the designer’s famous vintage car collection. And that was just for a fashion show. This year marks their 50th anniversary - a major milestone for the iconic house - with celebrations taking place during this season’s New York Fashion Week. If Ralph Lauren’s own 40th anniversary is anything to go by (a candlelit garden party for 400 in the Central Park Conservatory), we’re expecting big things. 

 

Victoria Beckham

To celebrate a decade of Victoria Beckham’s eponymous brand, the British label will be showing at London Fashion Week for a blockbuster of a show. What to expect? Plenty of guest appearances (a Spice Girls reunion? Mr Beckham and the family clan, perhaps?) and of course, a brilliant Beckham-style after party. 

Gucci

Gucci’s epic three-part homage to France is coming to an end. The first of which, a pre-fall campaign influenced by France’s May 1968 riots, involved Gucci-clad students occupying a university campus. Then came a series of imagery inspired by pioneering filmmakers of the Nouvelle Vague, François Truffaut and Jean-Luc Godard. Last but not least, Gucci will be presenting a one-off show in Paris this September in the felicitous setting that is The Théâtre Le Palace. 

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