It’s Now Cool

Hailing from Bondi Beach, It’s Now Cool incorporates Australia’s sunshine and hot surfing spot with its bright athletic beachwear. Wave-print motif swimwear and '90s-inspired cropped contrast trim bikinis radiate in colourful hues with fun bead tie detailing. A nod to sun-soaked climates continues across light clothing. Look out for breezy crochet knit shorts with tie-tassel waists.