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Friday, 22 September 2017

The Shop at Bluebird AW17 Edit

'Part concept store, part cabinet of curiosity' – this is the notion behind The Shop at Bluebird on London’s King’s Road. Here lies the airy, art-deco space in which to explore unexpected fashion, beauty and homeware in a stylish, yet personable environment.


Designers are far-reaching: from powerhouses like Alexander McQueen, Victoria Beckham and Commes des Garçons to niche London labels. And aside from the celebrated hotspot restaurant next door, this chic lifestyle boutique also boasts a Styling Suite and its very own spa.


We headed over there to discuss trans-seasonal trends and key styles for AW17 with their Buyer, Claire Miles.

The Shop at Bluebird boutique

What are your top 3 tips for trans-seasonal dressing?


With our great British weather – Layering is key - a great trench, printed dress, essential knit. Colour - Update your wardrobe with an injection of new season colour. Multiple footwear – always be prepared! Ankle boots with bare legs are a winning combo. Don’t cover the tan too early!


Please name 5 must-have pieces for a trans-seasonal wardrobe, and why they’re key:


1.       The new layering piece – so many to choose from – the blazer, parka, trench and I love this season’s new puffa from ienki ienki


2.       A great jumper – Dusan Cashmere, Ganni colours and Helmut Lang knits are all my favourite.


3.       A printed scarf – what better way to introduction new season with a new season Alexander McQueen scarf!


4.       Printed Dress – Isabel Marant does it best!


5.       Ankle Boots – favourites include Anine Bing and RM Williams


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What is your go-to trans-seasonal power pairing?


A beautiful printed or embroidered robe and classic tee - dressed over jeans. Alice Archer or Forte Forte 

What accessories should we be buying?


The Box Bag, I love The Volon! Statement earrings like Katerina Makriani’s fan earrings


Looking ahead, what are your key trends for AW17?


Texture is back… bold and beautiful – Checks from Racil and Theory, velvet dresses from Galvan and No.21, mohair knits from Acne and Ganni and amazing fur from Mr and Mrs Italy.


Who are your bestselling designers?  


Chloe, Galvan, Ganni, Golden goose, Manu Atelier

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