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PALMER

William Palmer’s eponymous label PALMER is inspired by '90s rave and football subcultures, and the designer aims to challenge traditional ideas of masculinity surrounding this. As a result, he imbues classic clothing silhouettes with intricate details, like delicate lettuce hems and sinuous logos. Discover scallop-edge T-shirts featuring smiley faces, and layer tie-dye hoodies and sweatshirts over the top.