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ICECREAM for Men
A diffusion line of Pharrell Williams and Nigo’s Billionaire Boys Club, ICECREAM was set to be a trainer label. It was Nigo who saw the potential for clothing laden with recurring streetwear motifs, appealing to those on the skate scene. Now, its colourful Running Dog symbol decorates everything from jeans to T-shirts and hoodies. Echoing a love for eclectic graphics, discover embroidered logo lettering across varsity jackets.
