BEAT: 30 YEARS OF ALEXANDRE HERCHCOVITCH
In 2023, ALEXANDRE HERCHCOVITCH celebrates a 30 year milestone. To celebrate this moment, we've collaborated with the creative director to create a collection of 30 unique T-shirts, each representing a year of the brand since its creation in 1993. In addition to that, when purchasing a t-shirt you get an invitation* to attend the brand's Summer 23/24 fashion show that will take place in December, in São Paulo, followed by a lunch with Alexandre. Learn more below
*The purchase of the unique t-shirts, one from each year, entitles you to an invitation to the fashion show. Costs for accommodation, transportation, or other unspecified expenses are not included. This benefit is not valid for the purchase of the product "30th Anniversary Commemorative T-shirt.
ALEXANDRE HERCHCOVITCH
"Fashion tends to be more and more a mean of communication for those who wear it. Brands will make smaller and more special collections for demanding customers with a lot of personality"
