Ground Zero hats feature embroidered motifs and bold visuals. Founders Eric and Philip Chu believe in starting from the ground up when it comes to their Hong Kong-based label, imbuing simple streetwear silhouettes with fresh graphics and distressed details. Cotton baseball caps follow this formula, and are topped with tongue-in-cheek slogans like ‘Bad Hair’ and ‘Before Sunrise’. Explore more branded and logo-heavy designs in the full clothing collection here.
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