
Fashion Month SS27 roundup: New York, London, Milan and Paris
WORDS BY OLIVIA WOODHOUSE
Just like that, Fashion Month SS27 is over – and we’ve been watching closely to bring you the key trends to take us into the season. Across New York, London, Milan and Paris we’ve seen underwear as outerwear, pattern-clashing, voluminous skirts and so much more. As per usual, New York leant into commercial brands, London championed emerging designers, Milan spotlighted European glamour and Paris was rooted in historic fashion prestige. Keep reading to see which standout trends emerged across each Fashion Week show and how you can recreate them with our edits.
New York Fashion Week
The Polo Ralph Lauren show saw heritage classics paraded around an elegant, ornate space filled with Persian carpets, while Marc Jacobs provided a ‘Credits and Receipts’ section on the show notes that listed his influences. Meanwhile, Tory Burch contrasted soft textures and relaxed silhouettes with the brutalist architecture of the Breuer Building and a soundscape that blended Dolly Parton’s ‘9-5’ with David Lynch soundbites.
Key trends
- Bold animal print
- Utilitarian basics
- Lime green
- Metallic bags
- Transparent details
Key brands: Ralph Lauren | Khaite | Coach | Tory Burch | Proenza Schouler | Calvin Klein Collection | Kallmeyer
London Fashion Week
Erdem showcased sculptural designs and flowing gowns at the Tate Britain for the house’s 20th anniversary. ROTATE Birger Christensen closed the second day with an epic party at The Standard. Mulberry made a triumphant comeback with a renewed focus on British craftsmanship under new creative direction from Christopher Kane. Finally, Burberry fulfilled its grand finale role as it has for almost two decades, against the backdrop of the city’s famous landmarks and scaffolding – a comment on London’s constant evolution.
Key trends
- Lace
- Oxblood
- Standout stripes
- Voluminous skirts
Key brands: Burberry | Erdem | Mulberry | Roksanda | Talia Byre
Milan Fashion Week
Prada kicked things off by parading 63 iconic skirts down the runway — a statement given there were no dresses or trousers in the mix. Similarly, Ferragamo also highlighted skirts, with creative director Maximilian Davis reimagining 40s-style silhouettes for his collection. Fendi showcased its pieces in a mirrored box while Gucci’s characterful selection was presented against the backdrop of a sprawling replica Gucci store, which creative director Denma described as representing a ‘polished bourgeois respectability’.
Key trends
- Pencil skirts
- Crochet
- Underwear as outerwear
- Pattern clashing
- Waist belts
- Relaxed tailoring
- Hotpants
Key brands: Prada | Gucci | Bottega Veneta | Fendi | Ferragamo | The Attico
Paris Fashion Week
Dior showcased ultra-feminine designs thanks to Jonathan Anderson's use of tulle, pleats and pastels. Saint Laurent’s show was a celebration of creative director Anthony Vaccarello’s 10 years at the house and marked his final collection for the brand. Models were dressed in striking gold dresses to match the gold chandeliers hanging above them and the glittering Eiffel tower in the distance. Meanwhile, Loewe and Miu Miu focused on more wearable pieces, Loewe brought its signature experimental aesthetic to the everyday while Prada integrated sportswear into casual outfits.
Key trends
- Bold color combinations
- Wedge shoes
- Glamour goth
- Buckle details
- Balloon volume
- Checks
- Fringing
Key brands: Miu Miu | Valentino Garavani | Chanel | Dior | Givenchy | Loewe
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