THE GREAT. for Women

Launched by Current/Elliott founders Emily Current and Meritt Elliott, THE GREAT. treads in classic Americana with a cool edge. Hailing from California, collections are rich with childhood memories and sun-drenched afternoons spent running through a field. The result? A dreamlike capsule of closet essentials, from THE GREAT. sweatshirts to shirts and dresses featuring ditsy florals.

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