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Semsem

SemSem reflects the life experiences of its founder and creative director, Abeer Al Otaiba. With a background in civil engineering, Abeer focuses on quality, functionality and attention to detail. Her childhood in France imparts a sense of refined elegance, whilst her Mediterranean upbringing and time spent in the Emirates inspires the label’s resort-ready pieces. As a nod to her hometown of Alexandria, SemSem weaves two Egyptian symbols – a triangle and a lotus flower – into each collection.

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