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Tag Heuer Men's Fine Watches

From patenting the first chronograph in 1882 to creating the first Swiss-made Connected smart watch, TAG Heuer has been challenging traditions and setting major horology milestones since its launch in 1860. Today, the brand is inextricably linked with the world of sports, with F1 drivers, cyclists and footballers as ambassadors. Whilst the Carrera and Monaco continue to be its most iconic timepieces, each addition appeals to a new audience.

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  • Bell & Ross are known for drawing inspiration from their military heritage, paying tribute to timepieces used on land, at sea or in the air. Crafted in Switzerland, their BR 03-94 collection references WW2 cockpit board instruments with unique square cases and a high level of precision. The BR 03-94 ...
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  • Excellence and creativity in the art of time-keeping, both technological and stylistic, are fundamental principles rooted in the DNA of independent Swiss watch manufacturer Cyrus. Named after Persian king ‘Cyrus the Great’, the brand is dedicated to the ‘conquest of innovation’. Limited to 25 pieces, the Klepcys ...
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  • Niche Swiss watch manufacturer Cyrus sees itself as a non-conventional firm. With a distinctive style and number of patented functions, the brand is committed to proving that fine watchmaking can be innovative by getting off the beaten track, without compromising quality in the slightest. Limited to 50 pieces, the ...
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  • Independent luxury Swiss watch manufacturer Cyrus sees itself as a non-conventional firm, with a distinctive style and number of patented functions. The brand is committed to proving that fine watchmaking can be innovative by getting off the beaten track, without compromising quality in the slightest. Limited to ...
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