Call him ‘La Flame’, ‘Cactus Jack’, Jacques Berman Webster II (his real name) or Travis Scott — know him as the rapper that metaphorically stage-dove into the pantheon of modern streetwear. Eye-catching merchandise is imbued with a hip-hop-meets-country vibe, with earthy hues across T-shirts and hoodies. Look out for the McDonald’s collab and spot the fast food chain’s offerings alongside tongue-in-cheek lyrics from the artist’s award-winning songs.
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