STORY mfg. for Men

Helmed by husband and wife duo Saeed and Katy Al-Rubey, STORY mfg. was born out of the desire for a more eco-conscious approach to fashion. The brand works with dyers, weavers, embroiderers and tailors to create clothing rooted in traditional craftsmanship techniques. Spun from organic cotton, patchwork jackets, shirts and cardigans are stitched with planet-positive slogans. Find knitted sweaters, pullovers and more in our selection.

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1 of 12
Mizuno Wave Prophecy sneakers

New Season

Mizuno

HK$1,795

2 of 12
Polo Ralph Lauren embroidered cotton chino ball cap

Polo Ralph Lauren

HK$716

3 of 12
Rier leather-panel sneakers

25% off applied

New Season

Rier

HK$1,529

HK$1,147

4 of 12
HOKA Stinson Breeze cutout sneakers

New Season

HOKA

HK$1,203

5 of 12
Nike Zoom Kobe 6 Protro "All-Star 3D Hollywood" sneakers

Nike

HK$2,256

6 of 12
adidas striped zip lightweight jacket

adidas

HK$664

7 of 12
adidas Yeezy YEEZY "Bone (2022 Restock)" slides

25% off applied

adidas Yeezy

HK$1,201

HK$901

8 of 12
OUR LEGACY Box print T-shirt

25% off applied

New Season

OUR LEGACY

HK$2,143

HK$1,607

Get it for

9 of 12
Rick Owens lace-up sneakers

25% off applied

New Season

Rick Owens

HK$7,800

HK$5,850

10 of 12
adidas Wales Bonner sneakers

25% off applied

adidas

HK$1,701

HK$1,276

11 of 12
Y-3 x Yohji Yamamoto Adizero RC6 sneakers

25% off applied

New Season

Y-3

HK$1,270

HK$953

12 of 12
Polo Ralph Lauren logo-embroidered baseball cap

25% off applied

New Season

Polo Ralph Lauren

HK$621

HK$466

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