MY O MY
Adidas by Stella McCartney, Alexander Wang, Barena Venezia, Carven, Gitman Vintage, Mismo, S.N.S. Herning, Sonia by Sonia Rykiel, Stella McCartney, Sunspel, Theory, Tsumori Chisato, Universal Works, VinceAbout the store:
My O My has the intention of ‘energising Finland’s fashion scene’ with its creative mix of designer brands. The womenswear boutique combines clean Nordic lines with giant mirrors for a relaxing experience, while the menswear store creates an industrial aesthetic with raw wood, exposed pipes and granite surfaces.
7_Julius, Boris Bidjan Saberi, Lost & Found, Rick Owens, The Viridi-anneAbout the store:
SEVEN prides itself on catering to the modern man by offering the most contemporary designers and collections. Aimed at forward-thinking individuals, SEVEN constantly strives to stock the most interesting collection of no-nonsense fashion. Located in Helsinki, this unique store stocks unexpected collaborations and ultra-modern style.