Trends & Subcultures

Enter the world of Assouline. Discover our selection of the best coffee table books to own — from travel books to fashion books, food, streetwear & more.

New year, new wardrobe, new you.

That 70s Show starring Gucci.

It's growing on us.

The devil wears Prada.

No swoosh. No stripes. No triple letters.

For the first time we're envious of dad's feet, not mum's.

Get in loser, we're going shopping.

CH-CH-CH-CHANGING.

Meet the Californian designer that's pioneering the new wave of streetwear.

No, the denim tuxedo is not one of them.

We sell seashells from the seashore.

We're being dad serious.

Helping you get something off your chest.

Take your pick here.

Go big or go home.

Do or do not. There is no try.

Neo Mint to make the girls/boys wink.

We've called in the colour experts.

Who says fashion can’t be functional?

The Good, The Rad & The Funky

Which hue will define your year?

Shine Bright Like a Diamond

Take Cover.

A sneaker with some soul.

Opposites attract.

Totally out of this world.

Inject some Vitamin C into your style.

The Top Gear of streetwear or the new-gen menswear version of the Spice Girls.

If it strains the eyes, add it to cart.

Sporty Calvin Klein, flirty Fleur du Mal or perfect in La Perla? For every kind of woman there’s the underwear to match this Valentine’s Day

We’ve got the most amazing pieces of the season all sewn up, just in time for Wool Week…

Fashion photographer Kevin Tachman was backstage at the Giambattista Valli show for Farfetch at this year's Paris Couture show.

From blush pink sneakers that started a million love affairs with streetwear style to pairs of hot pink strappy sandals that have become a perennial summer shoe savior.

While men wearing womenswear hasn’t quite taken off yet, women have long been showing us how to wear the mannish trend.

Since fashion designer and activist Katharine Hamnett emblazoned tops with the era-encapsulating phrase "CHOOSE LIFE" in the '80s, famous faces and couturiers alike have celebrated graphic tees, using them to send explicit messages or inject their collections with a flash of color.

Tribal clothing demonstrates one of the most inspiring aspects of fashion: the ways in which designers can draw on and reinterpret cultural influence.

Warm weather brings a major influx of get-togethers and day trips, so ideas for summer outfits (and cold brew) are in high demand.

Prairie chic is back, but to pull off today’s version of the trend you have to rethink the romantic fashion you envisioned yourself wearing as a young girl.

Skaters have long been part of a closely guarded subculture notorious for its distaste for outsiders, but the surge of the skate clothing trend has changed that – at least a little.

Pastel fashion is building momentum. Though the palette has been periodically popular for centuries (it was used in tandem with Rococo opulence) a particularly interesting uptick in the pastels trend began on runways in 2012.

At the beginning of the 19th century, post-revolutionary France swelled with newly impoverished artists, poets, philosophers, musicians and travelers. No longer sustained by the patronage of their former upper-class clientele, bands of free thinkers chose to embrace a lifestyle outside of traditional French society.

The Fall 2016 runways were awash in embellished bags, feeding into the trends for decadence and Baroque glamour. From photo-real images to nature-inspired patterns, the embellished clutch and evening bags appeared in collections in myriad forms for Fall 2016.

Things that come to mind when you hear the word “classic”: a little black dress, pumps, a crisp button-down shirt, and black and white. The monochrome fashion trend has proved its longevity, but that hasn’t stopped designers coming up with new ways to make it feel fresh.

The leopard print fashion trend is nothing new. It has swirled around fashion crowds since the 1920’s, but incarnations of the print have changed with every generation who wears it.

Teenagers have come a long way in almost every way since the ‘80s and ‘90s. With more access to information than ever, teen clique style is no longer mandated by what teenagers see at school or on TV.

We’ve long equated tiaras with royalty. We were made to believe that only a handful of women in the world were born with the right stuff to pull off the real deal.

Fashion week is a big deal, but only the finest haute couture designers ever get to show their most intricate and beautiful designs on the couture runways.

When Andy Warhol printed a soup can on a paper dress in the 1960s, Andy Warhol fashion was born, and it has been prominent on runways ever since.