collaborations & exclusivesThursday, July 26, 2018

On the Radar: Reformation has Landed in Europe



Stop what you’re doing: Reformation has landed on British soil. Since the cult LA brand first launched in 2009, I’ve waited - as any diehard fan would - days, months, years, for Reformation to cross the Atlantic. That day is finally here. Known for its perfectly-cut sustainably-made dresses and separates, the brand has garnered a loyal fanbase far and wide with a witty, modern take on environmental issues. Now Reformation are teaming up with our very own Browns East to launch a 27-piece collection: featuring all the hit favourites, there are also never-before-seen styles exclusive to the London retailer, including bridal, swimwear and denim. 

What to expect? Signature silhouettes that are unmistakably Reformation; those go-with-anything floral peplum tops, that famous Talita midi dress in powdery purple and of course, a whole load of easy-to-wear wrap dresses — effortless and eco-friendly. Result! The collection has just dropped, so good luck getting there before I do… 

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