collaborations & exclusivesThursday, February 15, 2018

Anya Hindmarch’s Chubby Hearts are a larger-than-life addition to London Fashion Week

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WORDS BY AMELIA BELL

 

Love is quite literally (up) in the air thanks to Anya Hindmarch’s latest design innovation. To celebrate London Fashion Week - and Cupid’s arrow - huge, Hindmarch-inspired heart balloons will be soaring above Battersea Power Station and other iconic London locations. And as a partner of the campaign, we'll be receiving our very own Farfetch balloon in Old Street. 

The aim? Hindmarch, known best for her make-you-smile accessories, is simply celebrating the English capital’s creativity and spirit in a project the Brit designer is calling ‘Love letters to London’.

But if you’re unable to unable to catch a glimpse of all the action, why not check out Hindmarch’s latest, eye-catching offerings. You know, while you’re here…

 

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