familiar

Japanese brand familiar creates kidswear with happiness and wellbeing in mind. Founded on the belief that high-quality apparel can help enhance a child’s potential, the label lovingly crafts clothing and accessories for girls and boys. Build their capsule wardrobe with everything from patterned rompers and dresses to knitted sweaters and vests embroidered with colorful motifs. Discover nursery essentials alongside sweet gifts for newborns too.