WORDS BY KATIE HILL
This collaboration will make you rethink everything you know (about wool).
Back in 2015, Strateas Carlucci was awarded the International Woolmark Prize and the relationship between the Ozzie brand and The Woolmark Company has blossomed since. Today, they’ve teamed up to launch a collection that celebrates the unexpected versatility of wool.
Its two designers - one vision. Peter Strateas and Mario-Luca Carlucci create for both men and women but there’s a refreshingly genderless approach to each collection. They are driven by experimentation and innovation but the result is surprisingly timeless and wearable.
These guys are big news in Australia with countless awards under their belt. And they were the first Australian menswear brand to be invited to show their collection at Paris Fashion Week. Take note.
What does The Woolmark Company do?
We’ve all heard of it, we all know the logo – but do we really know what they do? Let’s break it down.
- It’s a not-for-profit enterprise
- They research, develop, market and promote the use of Australian wool
- The Woolmark logo is an assurance of the highest quality wool
So, what’s the collaboration about?
Its aim is to surprise - a 60-plus piece capsule collection that will have you rethinking any preconceived ideas you may have had of wool. This isn’t naff cardigans and itchy woollen hats, this is high fashion. The title ‘Unexpected Nature’ sums it up nicely. It’s a mix of sportswear, tailoring and of course knitwear.
Big logos, bold motifs and cheeky Australian colloquialisms are splashed across oversized sweaters and scarves whilst classic coats, trenches and blazers add a sense of shape and structure to the collection. Then there’s the hybrid pieces; a mash-up of traditional tailoring, stiff shirting, fluid fabrics and chunky knits – there’s even some PVC.
Much more than just a showcase of the capabilities of Merino wool, this collaboration is provocative in so many ways. Eschewing trends and genders, it breaks down stereotypes and makes you question what else you thought you knew.