Nike Air Jordan 1

The Nike Air Jordan 1 is one of the world’s most sought-after sneakers, pioneering sneaker hype culture. The legend goes that Michael Jordan broke NBA uniform rules by wearing the red and black style, incurring a fine of $5,000 per game and the colourway came to be known as ‘Banned.’ The sneaker was subsequently released to the public, becoming the most famous shoe for decades to come. Shop our selection of retro colourways and explore the Nike Air Max 97 and Air Max 1 for more hype-worthy trainers.