WORDS BY AMELIA BELL
Love is quite literally (up) in the air thanks to Anya Hindmarch’s latest design innovation. To celebrate London Fashion Week - and Cupid’s arrow - huge, Hindmarch-inspired heart balloons will be soaring above Battersea Power Station and other iconic London locations. And as a partner of the campaign, we'll be receiving our very own Farfetch balloon in Old Street.
The aim? Hindmarch, known best for her make-you-smile accessories, is simply celebrating the English capital’s creativity and spirit in a project the Brit designer is calling ‘Love letters to London’.
But if you’re unable to unable to catch a glimpse of all the action, why not check out Hindmarch’s latest, eye-catching offerings. You know, while you’re here…
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Shop the look: Shoulder Bag, Heart Link Shoulder Bag, Bathurst Heart Bag, Saddle Crossbody Bag