WORDS BY DAISY SCOTT
With a continuous rise in those wanting to shop sustainably (and consciously), here at FARFETCH, we want to be your go-to — ensuring you can make a positive change to your wardrobe and the environment.
Thanks to our Second Life service (which you can read more about here) you can discover your favorite emerging and iconic designers all in one place.
In our recent Conscious Luxury 2022 report, we found that “buying quality pieces with longevity is a focus for FARFETCH consumers, [as] they see it as part of their efforts to shop more sustainably.” Whilst “demand for luxury pre-owned is growing, increasingly attracting high-value customers looking for an element of rarity, often from iconic brands.”
We caught up with two influencers, Sukkari and Nirvana, who are proud to shop consciously. We found out why FARFETCH is their go-to, why they are choosing to shop consciously, and their favorite pre-owned pieces they’ve found.
Sukkari Life @sukkarilife
Why do you enjoy shopping consciously? I enjoy the fact that the fabrics used in each piece are eco-friendly and breathable, it’s then better for the environment and my skin.
Why do you come to FARFETCH to shop consciously? Because it’s so easy to shop, everything on site has been labelled clearly and the materials are always listed.
What is the best pre-owned piece you’ve found? I found this pre-owned vintage T-shirt that adds a unique touch to any of my outfits.
Nirvana Abdul @nirvana.abdul
Why do you enjoy shopping consciously? I enjoy different vintage styles that I know I won’t be able to find anywhere else right now. I also enjoy the feeling of being part of the solution with a small act, like choosing pieces that don’t impact negatively on the environment, animal life or people.
Why do you come to FARFETCH to shop consciously? It’s mutual trust, I would say. First, I think FARFETCH has the Good For You app rate that chooses the conscious pieces that I can trust. They also offer different and many styles on their pre-loved section that I have already bought from many times before — everything comes in excellent condition too.
What is the best pre-owned piece you’ve found? The best pre-loved piece I have was my Burberry trench coat. It came in such good condition, it made me so happy. It’s such a versatile and classic piece that I believe everyone should have.