Our Conscious Criteria
In order to be awarded our Positively Conscious label, a piece must meet one or more of the following four principles.

The product comes from a brand that scores well with ethical ratings agency Good On You, a FARFETCH partner and the world’s leading source for fashion brand sustainability ratings. Find out more about Good On You’s rating system below.

A product where the main material is at least 50% conscious. In line with Good On You, the materials we count as conscious can be organic, recycled, upcycled, or independently recognized as being better for the environment, such as linen or ramie.

It has been created with a certified production process such as Fairtrade, Fairmined, Climate Neutral, Responsible Down Standard or Forest Stewardship Council.

If a piece is pre-owned or vintage — shop our full selection of men’s pre-owned pieces.