WORDS BY JOSEPH FURNESS
Ever since the pandemic started, tastemakers have been forced to spend less time searching for the next big thing in fashion to instead focus on pressing aspects of their lives; thus, rising brands have had to work tremendously hard to capture their attention. Against all odds, a select few have succeeded.
Below, we introduce you to said brands: the luxury fashion and jewellery labels – from Late Checkout to COMMAS to Loyal.e Paris – that are on the verge of catapulting into the mainstream. Naturally, each is available in some capacity on FARFETCH.
Mach & Mach
Ever wanted to put yourself in the shoes of a Disney princess? Clearly, you’re not the only one, as Mach & Mach’s collection of ball-worthy heels is selling out in all four corners of the world. Unsurprisingly, they’ve already graced the feet of the most influential glitterati members – viz. Megan Fox, Dua Lipa, Kylie Jenner and Kim Kardashian.
COMMAS
Founded by Richard Jarman in 2017, COMMAS is a swim and resortwear label that’s helping our post-pandemic selves fall back in love with luxury fashion. Each piece formed by the Sydney-based brand is crafted with luscious materials and perfectly encapsulates the ecological sensibilities of the modern man.
Late Checkout
If you’re a fan of film auteur Wes Anderson, Late Checkout is the label for you. Founded by C. Tangana and Alex Turrión, the Madrid-based brand enlivens staple silhouettes – from boxy tees to cuffed joggers – with quirky graphics, rich colours and novel details.
Blue Sky Inn
Check in at Blue Sky Inn, and you’ll be guaranteed to get your money’s worth. The sustainable brand will transport you to the US West Coast with its graphic shirts, prompt you to reminisce about late-night adventures with its gradient fleeces and persuade you to unwind with its collection of branded hoodies, sweatshirts and joggers.
Nensi Dojaka
Redolent of Tom Ford-era Gucci and pre-millennial Ann Demeulemeester, Nensi Dojaka is simultaneously sexy and sophisticated. Explore the Albanian designer’s collection, and you will discover sheer silk blouses paired with mini pencil skirts next to lingerie-inspired cut-out dresses, exclusively available in black and brown hues.
John Geiger
Having worked his socks off ever since he founded his namesake brand in 2017, it’s time for John Geiger to bask in the moment. His lavish take on familiar sneaker silhouettes is a hit with the jet-set: the likes of Teyana Taylor, Odell Beckham Jr. and JLo are regularly spotted sporting pairs of the Pittsburgh creative’s fresh crep designs.
Sherris
Israel-born designer Maayan Sherris – founder of New-York based label sherris – works with conscious materials to create distinctive patchwork pieces. And although there are many reasons why Sherris is a hit with both fashion insiders and enthusiasts, the key to Sherris’ success is the vibrant nature of her designs. Patently, we’re all craving a little colour.
Loyal.e Paris
Inspired by her style-savvy grandmother, Maissa Zard founded Loyal.e Paris in January 2021. The Paris-based jewellery label's modus operandi is to handcraft environmentally-conscious jewellery to love for a lifetime – from 18kt recycled gold engagement rings to anniversary gift-worthy lab-grown diamond necklaces.
Aeron
Minamilist Budapest-based label AERON, the brainchild of Eszter Áron, finds beauty in traditional essentials. By producing timeless pieces of exceptional quality, the brand inspires women worldwide to invest in timeless pieces to be worn ad infinitum.
Robyn Lynch
After graduating from the University of Westminster with a Menswear MA, Robyn Lynch founded her eponymous label. Three years later, the Dublin-born designer made a name for herself when she teamed up with American outerwear company Columbia to upcycle their deadstock garments. Now, the entire fashion community is anticipating the young business owner’s next moves.
There Was One
There Was One caters to every discerning dresser with its expansive collection of elevated basics, slinky eveningwear and elevated loungewear. So, whether you’re a gym buff, entrepreneur, or a lady (or gentleman) of leisure, you’ll do well to become acquainted with the FARFETCH exclusive label.