From patenting the first chronograph watch in 1882 to creating the first Swiss-made Connected smartwatch, TAG Heuer has been challenging tradition and setting major horology milestones since it launch its fine watches in 1860. Today, the brand is inextricably linked with the world of sports, with Formula 1 drivers, cyclists and footballers as ambassadors. Whilst the Carrera and Monaco continue to be its most iconic timepieces, the Aquaracer also shines through.
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