Theory

Founded in 1997, Theory offers minimalist designs with a fashion edge that will become wardrobe staples for years to come. Simple silhouettes in luxurious fabrics are Theory's signature look with comfort as well as aesthetics key to its design principle.

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Theory
round-neck cotton T-shirt
AED 281
-15%
AED 241
Available in
S, L, XL, XXL
Theory
round-neck cotton T-shirt
AED 310
-30%
AED 206
Available in
S, M, L, XL, XXL
Theory
short sleeved polo shirt
AED 666
-30%
AED 469
Available in
S, L, XL, XXL
Theory
round-neck short-sleeve T-shirt
AED 494
Available in
S, M, XXL
Theory
short-sleeved polo shirt
AED 346
-15%
AED 296
Available in
XXL
Theory
crew neck pullover jumper
AED 973
-30%
AED 684
Available in
XL
Theory
single-breasted tailored blazer
AED 2,308
-30%
AED 1,619
Available in
S, M, XL, XXXL
Theory
round-neck knit jumper
AED 1,567
-20%
AED 1,256
Available in
M
Theory
crew neck cotton T-shirt
AED 308
Available in
S, L
Theory
slim-cut tailored trousers
AED 809
-30%
AED 569
Available in
M, L, XL
Theory
cotton chino shorts
AED 584
-30%
AED 412
Available in
XL
Theory
basic sweatshirt
AED 768
-30%
AED 541
Available in
S, M, L, XL
Theory
crew neck cotton T-shirt
AED 291
-20%
AED 235
Available in
S, M, L
Theory
basic T-shirt
AED 310
-15%
AED 265
Available in
XS, S, XL, XXL
Theory
cotton chino shorts
AED 584
-30%
AED 412
Available in
S, XXL
Theory
short-sleeve cotton T-shirt
AED 310
-30%
AED 206
Available in
S
Theory
crew-neck short-sleeve T-shirt
AED 502
-30%
AED 354
Available in
S, M
Theory
straight-leg cotton trousers
AED 809
-30%
AED 569
Available in
S, M, XL
Theory
fine knit T-shirt
AED 768
-30%
AED 541
Available in
S
Theory
quilted puffer jacket
AED 2,365
-25%
AED 1,776
Available in
S, M, L, XL, XXL
Theory
wool shirt jacket
AED 2,541
-30%
AED 1,782
Available in
S
Theory
four-pocket chinos
AED 815
-15%
AED 695
Available in
XL
Theory
zip-up bomber jacket
AED 1,673
-35%
AED 1,092
Available in
XS
Theory
panelled leather bomber jacket
AED 4,189
-30%
AED 2,936
Available in
S
Theory
button-up suede shirt jacket
AED 4,414
-20%
AED 3,533
Available in
L
Theory
short sleeved polo shirt
AED 666
-30%
AED 469
Available in
S, M
Theory
round-neck knit jumper
AED 1,567
-20%
AED 1,256
Available in
S
Theory
waffle knit zip-up cardigan
AED 851
-30%
AED 599
Available in
S
Theory
chevron-knit track-pants
AED 1,490
-25%
AED 1,120
Available in
S, M, L, XL
Theory
ribbed-knit jumper
AED 1,402
-25%
AED 987
Available in
S, M, L, XL, XXL
Theory
slim-cut cotton trousers
AED 809
-30%
AED 569
Available in
S, M, L, XL
Theory
padded hooded down coat
AED 2,802
-25%
AED 2,104
Available in
S, M, L, XL, XXL
Theory
herringbone knitted hoodie
AED 1,621
-25%
AED 1,218
Available in
M, L, XXL
Theory
ribbed-knit high-neck jumper
AED 1,402
-30%
AED 922
Available in
XL, XXL
Conscious
Theory
straight-leg cropped trousers
AED 891
-30%
AED 627
Available in
S, L
Conscious
Theory
single-breasted cotton blazer
AED 1,870
-30%
AED 1,312
Available in
XL, XXL
Theory
round-neck knit jumper
AED 815
-15%
AED 695
Available in
S, XL, XXL
Theory
short-sleeve cotton T-shirt
AED 308
Available in
M
Theory
mid-rise tapered-leg trousers
AED 1,105
-35%
AED 676
Available in
XXXS, XXS, XS, S
Theory
mid-rise tapered trousers
AED 892
-10%
AED 775
Available in
XXL
Theory
chunky-knit cardigan
AED 1,739
-25%
AED 1,307
Available in
L, XL, XXL
Theory
chevron-knit hoodie
AED 1,621
-30%
AED 1,138
Available in
S, XXL
Theory
crew-neck T-shirt
AED 365
-20%
AED 294
Available in
XL
Theory
Sylvain slim-fit shirt
AED 1,345
-30%
AED 885
Available in
XL
Conscious
Theory
fitted single-breasted blazer
AED 2,395
-30%
AED 1,680
Available in
XXL
Theory
short cargo shorts
AED 746
-20%
AED 599
Available in
S, M, L
Theory
wool-blend single-breasted coat
AED 6,682
-20%
AED 5,348
Available in
S, M, L
Theory
crew neck pullover jumper
AED 973
-30%
AED 684
Available in
M, XL
Theory
short cargo shorts
AED 746
-20%
AED 599
Available in
S, M
Theory
crew-neck wool jumper
AED 1,153
-15%
AED 919
Available in
S, L, XL, XXL
Theory
shearling zip-fastening jacket
AED 10,734
-20%
AED 8,589
Available in
M, L, XL
Theory
mid-rise straight-leg trousers
AED 809
-30%
AED 569
Available in
XL
Theory
sing-breasted wool-cashmere blend coat
AED 6,682
-30%
AED 4,681
Available in
M, L
Theory
zip-up funnel-neck jacket
AED 2,918
-30%
AED 2,046
Available
See all sizes
Theory
round-neck knit jumper
AED 1,456
-20%
AED 1,167
Available in
S, M, L, XL
Theory
short-sleeve cotton polo shirt
AED 403
Available in
M, XXL
Theory
long-sleeve button-up shirt
AED 891
-30%
AED 627
Available in
S
Theory
chevron-knit track-pants
AED 1,490
-25%
AED 1,120
Available in
S, M, L, XL
Theory
straight-leg tailored trousers
AED 809
-30%
AED 569
Available in
XXS
Theory
melange-effect knit hoodie
AED 407
-30%
AED 288
Available in
S
Theory
crew neck pullover jumper
AED 973
-30%
AED 684
Available in
L
Theory
long sleeve knitted jumper
AED 774
-30%
AED 545
Available in
S, L, XL
Theory
drawstring pullover hoodie
AED 1,679
-30%
AED 1,178
Available in
S
Theory
crew-neck pullover jumper
AED 1,456
-20%
AED 1,167
Available in
S, M, L, XL
Theory
tie-dye cashmere jumper
AED 1,542
Available in
XS
Theory
crew neck short-sleeved T-shirt
AED 502
-30%
AED 354
Available in
L
Theory
round neck T-shirt
AED 310
Available in
S
Theory
roll-neck knit jumper
AED 1,679
-20%
AED 1,345
Available in
L
Theory
round-neck knit jumper
AED 1,456
-30%
AED 957
Available in
S, L
Theory
drawstring tracksuit bottoms
AED 1,567
-20%
AED 1,256
Available in
S
Theory
round-neck knit jumper
AED 1,567
-20%
AED 1,256
Available in
S, M
Theory
straight-leg cotton trousers
AED 747
-35%
AED 489
Available in
L, XL
Theory
crew-neck cashmere jumper
AED 1,567
-20%
AED 1,256
Available in
S, M
Theory
drawstring pullover hoodie
AED 1,679
-20%
AED 1,345
Available in
S, M
Theory
collared button-up shirt
AED 1,345
-20%
AED 1,078
Available in
XL
Theory
cotton straight-leg trousers
AED 973
-35%
AED 636
Available in
XXL
Theory
fine-knit hoodie
AED 2,212
-20%
AED 1,772
Available in
S
Theory
crew-neck long-sleeve jumper
AED 768
-35%
AED 503
Available in
XL
Theory
round-neck knit jumper
AED 1,456
-20%
AED 1,167
Available in
L, XL
Theory
crew-neck pullover sweatshirt
AED 1,456
-20%
AED 1,167
Available in
S, M
Theory
drawstring slim-fit trousers
AED 1,323
-30%
AED 870
Available in
L
Theory
long-sleeved shirt jacket
AED 2,614
-40%
AED 1,573
Available in
L
Theory
straight elastic-waist trousers
AED 891
-35%
AED 583
Available in
L, XL
Theory
round-neck knit jumper
AED 1,567
-20%
AED 1,256
Available in
S, L
Theory
short-sleeve polo shirt
AED 747
-35%
AED 489
Available in
S, M
Theory
roll-neck knit jumper
AED 1,679
-20%
AED 1,345
Available in
S
Theory
mid-rise track shorts
AED 747
-35%
AED 489
Available in
S, M
Conscious
Theory
belted recycled wool-blend coat
AED 4,311
-30%
AED 3,021
Available
See all sizes
Conscious
Theory
fine-knit track shorts
AED 727
-35%
AED 476
Available in
XL
Theory
drawstring pullover hoodie
AED 1,679
-20%
AED 1,345
Available in
S
Theory
buttoned-up long-sleeved shirt
AED 1,345
-20%
AED 1,078
Available in
M
Theory
knitted hooded jumper
AED 2,212
-20%
AED 1,772
Available in
S, M
Theory
round-neck knit jumper
AED 915
-15%
AED 779
Available in
S, L, XL