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Legendary running shoes for legendary people. ASICS was founded over 50 years ago in Japan by Kihachiro Onitsuka — a war veteran who devoted his life to creating sports shoes for young people. The brand takes its name from a Latin phrase meaning ‘healthy soul in a healthy body’ and it’s guided by this principle. Its sneakers are designed with comfort in mind, whether you’re running a marathon or a sprint. Look out for some of the brand’s most innovative designs, including colour-block FlyteFoam, RoadHawk and GEL styles. In addition to excellent running shoes, the brand offers sportswear clothing suitable for a range of activities.



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