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trends & subculturesTuesday, July 3, 2018

Trending: Fluorescent Yellow


The future is bright. Fluorescent yellow (also dubbed frozen yellow, neon yellow, safety yellow and solar yellow) has emerged as one of the hottest trends this season (partly thanks to Kanye West and Kim Kardashian), championed by designers as diverse as Alexander Wang and Balenciaga’s Demna Gvasalia. It’s also set to be everywhere in the SS19 menswear collections (previewed last month at men’s fashion weeks). The upshot? If it strains the eyes, add it to your cart.


Neon Yellow Trend

Shop the look: Adidas Originals by Alexander Wang Half Zip Fleece SweatshirtAdidas Originals by Alexander Wang Jacquard Hoodie


But how can you pull off wearing yellow, historically a challenging colour? Take inspiration from the world of 90s rave (a touchstone for designers this season), and wear it as an eye-popping accent with calmer pieces.


Highlighter Yellow Trend

Shop the look: Balenciaga Triple S SneakerBalenciaga Explorer Belt Pack


Consider pairing a neon yellow Balenciaga belt pack with your Off-White T-shirt and blue A.P.C jeans or styling the frozen yellow Yeezys out with your grey Gucci tracksuit. If in doubt, stick to the accessories: a highlighter-hued pair of sneakers or sunglasses is a safe bet.


Frozen Yellow Trend

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