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dropsThursday, May 30, 2019

Exploring the Farfetch Exclusive Jack de Boucheron Collection




We’re rethinking the notion of classic gold jewellery. Why? Because no one craves jewellery that only leaves its box once a year any more. 21st Century women are expressing a preference for wearable gold that is easily integrated into their everyday aesthetic; gold that marks a meaningful moment; and gold which accumulates in value of the sentimental kind. Oh, and if they feature the versatile, contemporary designs of the Jack de Boucheron collection, then, even better.


There are very few houses as closely intertwined with the history of luxury jewels as the Maison Boucheron. Founded in 1858, Place Vendôme’s longest established jewellers have been seducing generations with pieces inspired by couture, architecture and nature. Jack de Boucheron’s collection marks a paradigm shift in the design of classic gold and diamond pieces.


The ingenuity of its design begins with a light and flexible gold cable that can be wrapped around the wrist as a bracelet, or extended to wear around the neck as a light chain — a surprisingly fun twist in the context of high jewellery codes. And who knew a heritage brand would make us want to channel our inner bohemian chanteuse? That’ll be thanks to the closing clasp, inspired by the shape of an audio jack (hence the name of the collection).


Uber-sophisticated and exclusive to Farfetch, each collectable Jack de Boucheron piece places precious metals at centre stage and reminds us all that luxury jewellery can be fun. All that’s left now is the achingly indulgent dilemma of having to choose between yellow and white gold.


The key is in the clasp

Amongst the most distinctive features of the collection, the faceted clasp is inspired by the shape of an audio jack connector. Detailed with a subtle play on geometry, it is finished off in the Boucheron’s historic high-shine texture. If you’re all in for an extra level of blinding shimmer, consider one of the pieces featuring 1.04-carat diamonds.


One way or another

How can a piece of jewellery be so classic and concurrently playful? It must be down to its multiway design. Choose between a three-layered bracelet that magically turns into a short necklace as if it were a choker, or the extended version, which you can wear around the wrist and then turn into a paired down pendant. Every single option is equally chic.


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