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Established in the 1950s by Mary Mazzarini Stronati, kidswear brand Simonetta is named after one of her daughters. Conceived initially as a small tailors based in Jesi, Italy, the label grew to become world-famous, delivering refined children’s designs with distinctive flair. Focusing on charming prints across separates and outerwear, expect exquisite detailing and unparalleled construction to ensure optimum comfort for your little one.

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